Expiry Date

Written by Nakules Veran Thursday, 24 November 2011 20:00

We live in an environment where nearly everything has an expiration date. Our driver’s license, our credit cards, our AAA membership and most food items have a date that warrants our action or reaction.

Unlike our food items, the rest mentioned here enables the issuers to reconnect and in some instance, validate the client’s information. This enables the organization concerned to provide adequate and relevant services to the client based on the changes.

Just like any of these organizations, churches have to react in a similar manner to ensure that its members’ information and desired needs are valid and current.

It has been reported that most members tend to leave at about 18 months into their participation with the church. The reason for this trend varies and is greatly dependent on how deeply related they are with the membership. This simply implies that every visitor or pre-member that walks into the church has an expiration date.

Do you have a plan to keep your members?